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Dental Health 60 Second PSA Transcript

60 Second PSA

Meg Booth sits in an office and addresses the camera as soft piano music plays. Text appears below.

 

ON SCREEN TEXT:             MEG

                                                BOOTH

                                                EXECUTIVE DIRECTOR,

                                                CHILDREN'S DENTAL

                                                HEALTH PROJECT

 

MEG: Parenting can be hectic, but every parent's top priority is keeping their children healthy, and that includes their teeth and mouth.

 

A photo shows a boy sitting against a brick wall with his arms wrapped around his knees and his head hanging down. Text appears beneath a graphic of a tooth with a cavity.

 

ON SCREEN TEXT:             Children are 3 times

                                                more likely to miss a day

                                                of school if they have

                                                poor oral health.

 

MEG: Did you know that children are three times more likely to miss a day of school when they have poor oral health?

 

Meg continues speaking to the camera.

 

MEG: To keep your children healthy and ready to learn...

 

A photo shows a mother holding her baby as she chats with a doctor. Text appears beneath a graphic of a doctor.

 

ON SCREEN TEXT:             Start at birth by cleaning

                                                your baby's gums with

                                                water and a soft cloth.

 

MEG: Start at birth by cleaning your baby's gums with water and a soft cloth.

 

A photo shows a boy with a huge grin. Text appears beneath a graphic of a smiling mouth.

 

ON SCREEN TEXT:             Once their teeth appear,

                                                brush them twice a day

                                                with fluoridated toothpaste.

 

MEG: Once their teeth appear, brush them twice a day with fluoridated toothpaste.

 

A photo shows a girl and her father brushing their teeth together in front of a bathroom mirror. Text appears under a graphic of a tooth.

 

ON SCREEN TEXT:             Make it a family event

                                                by brushing your teeth

                                                in front of your kids.

 

MEG: Make it a family event by brushing your teeth in front of your kids. This is a great way to set a good example.

 

A photo shows a smiling child. Text appears under a graphic of a tooth.

 

ON SCREEN TEXT:             -Water is always the best

                                                choice between meals.

 

MEG: When it comes to drinks, water is always the best choice between meals.

 

ON SCREEN TEXT:             -Never put a baby to

                                                bed with a bottle of

                                                milk, formula, or juice.

 

MEG: And never put a baby to bed with a bottle of milk, formula, or juice.

 

The image of the tooth darkens at the crown.

 

MEG: Sipping those drinks for a long time can cause cavities.

 

Meg continues speaking to the camera.

 

MEG: Ask your pediatrician and dentist for more tips during your regular visits. Following their advice can help prevent cavities in your child's teeth.

 

A URL appears on a white background.

 

ON SCREEN TEXT:             EndCavities.org

 

MEG: For more information on children's oral health, visit EndCavities.org. That's EndCavities.org.

 

Text details and the logos for the Children's Dental Health Project and UnitedHealthcare appear.

 

ON SCREEN TEXT:             THIS HAS BEEN A MESSAGE FROM:

                                                children's

                                                dental health

                                                project

                                                UnitedHealthcare®

 

MEG: This has been a message from the Children's Dental Health Project, UnitedHealthcare, and this station.