60 Second PSA
Meg Booth sits in an office and addresses the camera as soft piano music plays. Text appears below.
ON SCREEN TEXT: MEG
BOOTH
EXECUTIVE DIRECTOR,
CHILDREN'S DENTAL
HEALTH PROJECT
MEG: Parenting can be hectic, but every parent's top priority is keeping their children healthy, and that includes their teeth and mouth.
A photo shows a boy sitting against a brick wall with his arms wrapped around his knees and his head hanging down. Text appears beneath a graphic of a tooth with a cavity.
ON SCREEN TEXT: Children are 3 times
more likely to miss a day
of school if they have
poor oral health.
MEG: Did you know that children are three times more likely to miss a day of school when they have poor oral health?
Meg continues speaking to the camera.
MEG: To keep your children healthy and ready to learn...
A photo shows a mother holding her baby as she chats with a doctor. Text appears beneath a graphic of a doctor.
ON SCREEN TEXT: Start at birth by cleaning
your baby's gums with
water and a soft cloth.
MEG: Start at birth by cleaning your baby's gums with water and a soft cloth.
A photo shows a boy with a huge grin. Text appears beneath a graphic of a smiling mouth.
ON SCREEN TEXT: Once their teeth appear,
brush them twice a day
with fluoridated toothpaste.
MEG: Once their teeth appear, brush them twice a day with fluoridated toothpaste.
A photo shows a girl and her father brushing their teeth together in front of a bathroom mirror. Text appears under a graphic of a tooth.
ON SCREEN TEXT: Make it a family event
by brushing your teeth
in front of your kids.
MEG: Make it a family event by brushing your teeth in front of your kids. This is a great way to set a good example.
A photo shows a smiling child. Text appears under a graphic of a tooth.
ON SCREEN TEXT: -Water is always the best
choice between meals.
MEG: When it comes to drinks, water is always the best choice between meals.
ON SCREEN TEXT: -Never put a baby to
bed with a bottle of
milk, formula, or juice.
MEG: And never put a baby to bed with a bottle of milk, formula, or juice.
The image of the tooth darkens at the crown.
MEG: Sipping those drinks for a long time can cause cavities.
Meg continues speaking to the camera.
MEG: Ask your pediatrician and dentist for more tips during your regular visits. Following their advice can help prevent cavities in your child's teeth.
A URL appears on a white background.
ON SCREEN TEXT: EndCavities.org
MEG: For more information on children's oral health, visit EndCavities.org. That's EndCavities.org.
Text details and the logos for the Children's Dental Health Project and UnitedHealthcare appear.
ON SCREEN TEXT: THIS HAS BEEN A MESSAGE FROM:
children's
dental health
project
UnitedHealthcare®
MEG: This has been a message from the Children's Dental Health Project, UnitedHealthcare, and this station.