Over the last 40 years, UnitedHealthcare has focused on connecting people to better health by building a variety of health plans and innovative programs. This year, for the first time, that effort is recognized in Kantar BrandZ’s Top 100 Most Valuable U.S. Brands.
BrandZ estimates the value and equity of more than 100,000 brands across 45 countries. Since 2006, they have released annual global rankings and only recently began producing country-specific rankings. Brands are chosen based on their financial results and whether they are meaningful, unique and easily recognizable in the eyes of consumers.
Only four newcomers made the U.S. list for 2020 – UnitedHealthcare is one of them with a ranking of 53 out of 100 and abrand valuation of $14 billion.
The company’s focus on bringing relevant health plans to market is among the primary reason for the recognition, but UnitedHealthcare has also made significant steps to help elevate its brand and to position itself as a more consumer-centric company in recent years.
For example, the company established a purpose focused on connecting the world to better health one person at a time. It also began using creative messaging, like their recent Destination Wedding and Take Advantage commercials, to communicate their offerings in a humorous way.
As a result, the UnitedHealthcare brand is becoming more distinguished among consumers and more meaningful to the employees who work each day to help people live healthier lives and to help make the health system work better for everyone.
Watch the video below to hear firsthand how a newfound purpose and a focus on the individual have helped evolve UnitedHealthcare into now being recognized as one of the nation’s most valuable brands.