For over 40 years, UnitedHealthcare has focused on connecting people to better health by building health plans and innovative programs for all ages and stages of life. For the first time, the company is being recognized by Kantar BrandZ as a Top 100 Most Valuable Global Brand, coming in at No. 86 on the 2020 list. This follows last year’s recognition ranking the company as a top 100 U.S. brand.
Kantar arrives at brand value with a combination of brand health metrics and financial data from Bloomberg. For the first time, they expanded the insurance category for their global list to include health insurance. Within the global insurance category, UnitedHealthcare ranked No. 4, which is the strongest placement for a U.S. brand.
UnitedHealthcare is committed to helping people across the globe access the care they need, with member well-being at the center of their mission. They offer integrated health benefits that combine medical and specialty plans like dental, hearing and vision which address whole-person health, and helps contribute to each individual’s well-being.
Through the global pandemic, the company has proven its resilience and ability to innovate quickly — addressing urgent health care needs with expanded benefits and cost-share waivers to help people get the care they need across the globe, even from the comfort of their home.
The company’s focus on bringing relevant health plans to market is among a primary reason for the recognition, along with the continued commitment to building a trusted and relevant consumer-centric brand. Focused storytelling and educational outreach have significantly increased awareness, consideration and affinity for UnitedHealthcare among consumers.
As a result, the UnitedHealthcare brand is more meaningful and differentiated among both consumers and the employees who work each day to help people live healthier lives and to help make the health system work better for everyone.